#10- Real estate failure.

 

     I found this ad in a metro station. Personally, I don't think it's very effective. Some parts of it are intriguing, but overall, it just doesn't convince me to use the product.

     This ad is mostly white with a large phone in the middle of the page. The phone is a smartphone, of course. The screen on the phone is showing the real estate app, I'm assuming, but I can't exactly tell. The background is an off-white color with print in the top center. The largest print is at the top in gray. Underneath that is smaller print in black. The last piece if text is their logo and slogan.

     The picture is not very effective. You don't really understand what they're selling until you read the text. That's fine, but the text doesn't stand out enough to be noticed. Mostly, it just blends in. The ad almost seems to be selling a smartphone and not advertising a real estate agency. The middle of the ad is filled with the picture and the view of the screen goes unnoticed. Unless the viewer really focuses on the ad, they have no idea what it is selling.

     The color in this ad is horrid. It's off-white with gray and black text, which doesn't stand out at all. The picture of the black smartphone is the only thing that stands out, and the blue of the app is supposed to grab your attention. However, the blue part is so small that it has no significance. This is just another ad that doesn't catch your attention and will never be recognized. If not for the large size of the ad, I would never have noticed it. Besides, I was looking for ads! I actually saw another ad and thought that I should take some pictures of ads for my media blogs. The coloring is practically useless.

     The text, on the other hand, is very clever. However, it goes unnoticed because of the picture of the smartphone and the coloring. The largest words on the very top say "The shortest route from search to sold." I think that this is very clever. The use of alliteration makes the phrase stick in your head. This would be useful if people saw the phrase, but many people won't because the gray just blends into the background. Underneath that, the advertisement says "All the latest real estate listings- delivered in real time- straight to your screen." This helps clarify the giant phone, but not many people will read that. This sentence seems good enough. I mean, it's not super interesting, but instant notifications about real estate seems like a good idea for people who are searching for a new house. The last piece of text before the picture is their logo and slogan. They are printed very small, and the viewer wouldn't notice them unless they were specifically looking. That's not something to brag about.

     Overall, I just disliked this ad. It was ineffective and boring. There was no piece of this advertisement that caught a viewer's attention, let alone held it. This company would be better off if they spiced up their ads and made sure to make their logo and product major components in their ads.