This advertisement is for Sprint and for Apple. With this ad, they are selling several products with one picture. They are selling a Sprint's service through the form of an iPhone 5, which seems like a good idea, but is it, actually?
The background color for this ad is yellow. It not only stands out and catches your eye, but it is also their brand color. Then in the center of the picture is an iPhone 5. It is very large compared to everything else in the ad. It is standard, but very shiny (it looks brand new and probably is). It even has the original apps on the front page, without any additions. It shows the front side of the phone, and the back side of the phone is just behind it. It gives the effect of an invisible mirror. This picture gives off the impression that switching to Sprint will automatically mean that you will own a shiny, new iPhone 5.
In the bottle center of the page, directly beneath the iPhone 5, is the Apple logo next to the words iPhone 5. In the top right-hand corner of the page is the Sprint logo. It seems that Apple has gotten more publicity from this ad than Sprint. Their picture is front and center and their logo is larger. Sprint still gets a lot of publicity. However, it is less obvious. Theirs is found in the background color and the words on the page.
The words start out as if the viewer is having a conversation with the iPhone. It says "I don't look up answers. I get an education." Frankly, this does not make one bit of sense to me. I don't understand if the phone is supposed to be educated or if they are saying that the viewer is. Either way, it don't really care if my phone looks up answers for me. That's kind of what I want it to do. Underneath that, in the biggest letters on the page, " I am unlimited." Actually, this seems like a good advertising technique. Something that is unlimited seems desirable. Further down, in much smaller print, the ad says "only Sprint offers Truly Unlimited date for your IPhone 5." It then talks about all of the stuff you can get unlimited "with no metering, no throttling, and no overages ?" No overages? Isn't that kind of what unlimited means, not being able to go over? Also, what is metering or throttling? I have no idea! However, they say that there isn't any, which makes it seem like a good thing. They would brag about not having something if it wasn't bad.
Overall, I think that this ad was an effective combination of Sprint and Apple. It promoted both companies very well. It caught the attention of the reader without being too overwhelming. Also, the font sizes encouraged the viewer to read the important or impressive parts, without having to read the smaller print that is less interesting.
I think by the line "I don't look up answers, I get an education," is supposed to imply that when you look up answers on the iPhone, your're not just finding the answers, you are actually learning from it as well. Which I find preposterous. When I use my phone to look up answers, I do not learn from anything, I am strictly getting the answers. I do not get an education from an iPhone, it cannot teach me like a human being can. I can look up videos or wikianswers, but I still wouldn't consider than a good education.
ReplyDelete