#12- Vidal Sassoon Pro Series

Hell-ooo hair.

I don’t think that this ad is very effective. Aside from the color scheme, it really just doesn’t have a lot going for it. While it is difficult to sell hair coloring, this advertisement seems to do an ever poorer job than usual at doing it. The ad’s color scheme is red and white. The background color changes at a stripe, angled diagonally through the page. At the top center, dominting the page, is a woman’s headshot. She has dark red hair. In the middle of the page is text, and on the bottom and top right corner is more text. However, these words are less prominent.

The color scheme in this ad is very prominent; the use of the colors red and white make the ad stand apart from other advertisements. Red is a very bright color that attracts attention. Also, this particular ad is trying to sell red hair dye. Recently, dying your hair a dark red color is very popular. In this ad, they use the color red both in the background and on the model (who has dyed red hair). By using the color red, Vidal Sassoon is sticking with popular trends and making their ad stand out.

Another important piece of this ad is the text found in the center. It says “Starts Vibrant. Stays Vibrant.” This line is not only made to be catchy, but also informative. It is basically saying that their hair dye will be bright and shiny, and will stay that way for a long time. Long lasting is a very important quality in a good hair dye, because when a person has faded red hair, it doesn’t look awesome. Just above this line are the words “Salon genius. Affordable for all.” I think that this ad could have done a better job at broadcasting this line. For many people, getting your hair colored at a salon is just too expensive. Box dyes are the solution. However, it often doesn’t come out as nicely. If this advertisement had put more of an emphasis on this line, the ad would be a lot more effective. People are always looking for a cheaper solution to their problems, but only if the cheaper alternative is still good quality.

Overall, I didn’t think that this ad was very effective. Despite the color scheme, this ad did nothing to hold your attention. It was uninteresting and just like every other boring ad I’ve ever seen in my life. This is an ad that wouldn’t have caught my attention if I hadn’t been looking for it.