#6- Rimmel ScandalEyes

“Look at me!!!”

That’s the only thing playing through my head while I look at this advertisement. That’s what they want though, right? This ad plays on a teenage girl’s desire to be admired and looked at, otherwise known as the “need for attention.” This technique works for the advertisement.

            The first thing you see in this ad is Kate Moss, a famous model. She has blonde hair with nice curls and her make-up is done perfectly. Your eyes are then immediately drawn to the color pink. Pink is the color of the mascara tube and the words on the left. They catch your eye and hold it until you feel like you’ve seen everything. At the bottom of the ad is a white strip that says the brand name and slogan. This really catches the viewer’s eye because it contrasts with the dark colors surrounding it.

            Now, let’s look at the words on the left of the advertisement. I don’t think that they are very effective for the advertisement. First of all, there is a lot of them. No one wants to read a whole bunch of information in an advertisement- it just won’t hold their attention for that long. Secondly, they are all in one space. If they were more spread out among the ad, there would be a greater chance of getting read, but they aren’t. Lastly, they are very small. There is some emphasis on small phrases, such as “Steal the Shadow” and “Scandal eyes Show off Mascara.” Other than that, the text is mostly ignored.

            Overall, I think that this advertisement isn’t very effective. Your attention is drawn to the mascara tube and the words “steal the show,” but the advertisement doesn’t convince you to buy the product at all.